Helix

SUBJECT

Helix Kendama

GOAL

Create all aspects of a

Company and Brand that is

eye catching, fun, and helpful.

PROCESS

I created a Kendama brand that allows players to create and purchase their own customized kendamas. Using my interest in science I decided to name the brand Helix as it also could represent the visual aspect of playing kendama. To add to this the custom kendamas are considered “DNA made” as they are specifically designed for both the interests and skill level of the customers. I created the logo in Illustrator to represent both a helix and the letter “H”. The designs throughout the brand were created using procreate.