Nature by design

SUBJECT

Cooper Hewitt: Nature By Design Exhibit

GOAL

Create a brand identity for the Nature By Design Exhibit at the Smithsonian.

PROCESS

I used Procreate and Illustrator to create abstract shapes that might be seen in nature. I then used InDesign to create the type and set up the document to be moved to Photoshop for final touches. I worked towards a more modern system of clean type and pastel colors to blend with the exhibit itself.